Macclesfield sight loss charity refreshes brand and website

Macclesfield sight loss charity, East Cheshire Eye Society has launched a refreshed brand and website to support their mission to increase awareness of sight loss and its core services for members.

Established in 1875, East Cheshire Eye Society offers an essential support service to blind and partially sighted people in East Cheshire. Some of the charities core services include a full range of equipment and resources, technology and equipment training, emotional support and a range of social activities.

The new website for the Macclesfield charity had to appeal to a variety of audiences: people with sight loss, their family and friends and a range of supporters. The user experience of the website has been a key focus; the site has been tested by people with a visual impairment across devices using a screen reader.

Alan Chappell, Charity Manager, commented:

It’s been really important to review and improve the way we reach and get our message out to people affected by sight loss across East Cheshire, as well as the many people and organisations that might want to support the important work that we do. We’re always humbled by the feedback we receive, telling us what a difference we’ve made to people’s lives when they’ve been seeking support, information or advice to help them manage the impact of their sight loss. Like many small, local charities, we can only do the work we do with the support of people and organisations from the local area. From volunteering to regular or one-off donations, all the support we receive, large or small, is greatly appreciated by the charity and our members. Your support really does make a difference to people’s lives.”

East Cheshire Eye Society, is an independent charity that solely relies on funding such as grants, donations and legacies, to support all of its activities. The charity is run by a board of voluntary trustees, some of whom have a sight impairment themselves.

The charities’ purpose is to enable people affected by sight loss to lead fulfilling lives at work, at home and in the community.