Wilmslow events agency launches ‘PIVOT’ strategy after pandemic changes

Wilmslow based experience and brand communications agency, Make Events, has announced the launch of their post-pandemic business strategy.

Since its launch in 2012, Make Events has grown into one of the UK’s most recognised agencies, working alongside nationally and internally recognised clients such as Puma, Vimto, Kellogg’s, Twitter and Booking.com to name a few.

With the uncertain future of live events hanging in the balance, there has been a dramatic shift and increase in companies choosing to host their events on a virtual platform.  

Make Events CEO, Holly Moore said:

It is with passion, expertise and as always practising what we preach that we will continue our mission but in a slightly different way. This is not a temporary pivot, it’s a change in strategy without a change of vision.

“In a world that is “zoomed out” and suffering with digital fatigue; we wanted to make sure we can create an energetic, content driven, fast paced, visually exciting virtual experience partnered with digital and tangible pre and post event communications.”

Prior to the coronavirus pandemic, the Wilmslow agency specialised in live events, experiences and global venue finding. They have since added to their offering:

• Virtual events, through an in-house design team and virtual events studio
• ‘Magic touches’ branded gift boxes
• Creative design studio as a standalone option
• Increased capacity to build and design bespoke installations for live and virtual events
• After witnessing the impact of Covid-19 on a national scale on the event industry and having to manoeuvre the uncertain path ahead themselves, Make Events has rallied together behind their strategy PIVOT.

After witnessing the impact of Covid-19 on a national scale on the event industry and having to manoeuvre the uncertain path ahead themselves, Make Events has rallied together behind their strategy PIVOT. Holly Moore added:

When lockdown hit, I wasn’t sure that we were the right agency to step into the virtual space.  I needed to understand what we could bring to the offering.  We spent the first 3 months of lockdown really honing what would be a strategy for the long haul.  I feel that now was exactly the right time to launch it and it feels completely authentic to Make Events brand and story.  This is Make Events Version 2.  We also have more exciting things planned!”