Wilmslow womenswear brand celebrates year of growth

Wilmslow based online womenswear brand, Sosandar, has announced revenue growth of 103% for the 2019-20 financial year.

The brand, founded in 2016, saw sales of £9.03 million in the year ending 31st March 2020, up from £4.44 million in the previous 12 months. While the firm reported an overall loss of £7.66 million, this is due to its considerable investment in expanding its product range and supplier base, and the firm now has over 130,000 active customers, more than doubling on the previous year.

Founders and co-CEOs, Ali Hall and Julie Lavington (pictured) commented:

“We’re delighted to report another year of growth, and one in which we achieved a significant shift in terms of customer base and infrastructure, providing stronger foundations for continued future growth. This proved especially valuable during lockdown where having a larger base of customers, combined with an enhanced product offering, allowed us to navigate difficult trading conditions, growing our customer base further and increasing their order frequency whilst preserving cash. This is testament to the brand and the market opportunity we identified.

“We’re incredibly proud of the team for their hard work and dedication in unprecedented conditions and grateful to our supply chain and customers for their continued support.

“The resilient performance achieved throughout Q1 has continued into Q2 of our current financial year. Our increasing confidence underpins our decision to begin increasing marketing spend with careful, controlled investment into customer acquisition from September to November, subject to any further impact of Covid-19.We remain cautiously optimistic about the coming months and more excited than ever about the longer-term prospects for Sosandar.”

The Wilmslow based womenswear brand is now showing further signs of growth despite the economic impact of coronavirus, reporting revenue up 57% for the first quarter compared to the previous year.

Sosandar was launched in 2016 by Ali Hall and Julie Lavington who previously launched high street fashion magazine Look, as editor and publishing director, and have a combined experience of over 35 years in the fashion industry. The brand was acquired by Orogen in 2017 for over £6 million.