Wilmslow based Make Events has announced the launch of its sister company, HM Events, to provide services to private clients.
The full launch of HM Events is part of Mark Events’ PIVOT strategy to respond to the effects of the coronavirus crisis on the industry.
Since the launch of Make Events in 2012, CEO and Founder Holly Moore has been delivering private parties, weddings and events to an extensive, diverse client list. Previously operating in the shadows of its sister company, HM Events has had no marketing and little social or online presence but now a new brand and marketing campaign is bringing the company to the fore.
After witnessing the impact of the pandemic on the events industry, many would believe it’s not a time to launch a private events company, but Holly couldn’t disagree more. She commented:
Our PIVOT strategy is all about responding to market changes and listening to what our clients want. And what we are hearing is that people are ‘moore’ than ever ready to host a private party or celebration”
Rosie Griffin, Head of HM Events comments:
We are already receiving many enquiries for our ‘Moore To Your Door’, bespoke décor package, which allow us to dress private spaces (maintaining socially distance measures) and create environments that bring our clients visions to life. In fact, we have just completed a Tiki inspired 21st birthday party for Channel 4’s Celebrity Gogglebox star Denise Van Outen’s stepdaughter.
“We are starting to receive many enquiries to support brides for their special day in 2021 and solutions for how they can celebrate safely this year. With this in mind, we have launched our wedding social media strategy – Wedding Wednesday – demonstrating key trends, ideas and sharing our past work to help inspire and excite brides to be.”
Image: L-R: The HM Events team, Rosie Griffin, Holly Moore (both quoted) and Suzanne Lawler.