Digital design agency, Nexer Digital, has been appointed as the main digital partner for Edinburgh’s Royal Botanic Garden.
The Macclesfield based agency will lead on plans to bring digital services in-keeping with the values of the Royal Botanic Garden Edinburgh. Over the two year contract, Nexer Digital will support improvements across the main digital web estate around sustainability, accessibility and inclusion.
The agency will also collaborate on projects to enhance user experience as part of the £60,000 contract. Initial work has already begun on sustainability audits for the website and offered guidance on improving performance and reducing the carbon footprint of the platform.
Amy Czuba, Senior Account Manager at Nexer Digital, said:
“We’re thrilled to be partnering with the Garden. Its environmentally-focused work is incredibly important and a brilliant opportunity for us to explore digital sustainability with an organisation whose values align with ours. The organisation does brilliant work for the environment, so it is fitting to ensure its digital products echo that too.”
Charlotte McDonald, Web Manager at the Royal Botanic Garden Edinburgh said:
“The work the agency does in championing accessibility is so important, and we are looking forward to improving our website with the team’s expert insight. Making sure we’re mindful of the impact of our site, which attracts nearly one million unique users a year, digital development goes hand in hand with our approach to inclusivity and access to our vital work.”
The announcement of the new contract with Royal Botanic Garden Edinburgh follows Nexer Digital’s reveal of record performance in 2021.