MAG unites American and digital divisions as CAVU

Manchester Airports Group (MAG) has united its American (MAG USA) and digital (MAGO) divisions to launch new business, CAVU.

The company’s new name is taken from the aviation and meteorology term ‘Ceiling and Visibility Unlimited,’ which describes the prefect flying condition, where the ceiling is more than 10,000ft and the visibility is more than ten miles. More than just a label, it represents the brand’s purpose to create seamless, enjoyable travel experiences for airport passengers.

The newly-formed business will help clients worldwide develop better customer experiences and drive value from the end-to-end passenger journey boosting their non-aeronautical revenue, benefiting from MAG’s 80 years in the aviation industry.

Already developed by CAVU include a proprietary Ecommerce Platform, which allows passengers to pre-book car parking and other airport products such as lounges and fast track security.

Additionally, its Intelligent Performance commercial services offer revenue management and digital marketing capabilities, and its Distribution solution offers passengers the broadest global choice of airport parking and related services that already span 23 countries, 302 airports, 1,191 suppliers and 2,631 individual parking products. Its flagship physical Passenger Experience brand, Escape Lounges, can also be found in 15 airports internationally.

Martin Jones, CEO of CAVU, said:

“We are so excited to have launched CAVU today as we strive to become the number one airport product and services company in the world. Backed by 80 years of aviation heritage with parent company MAG we understand the airport passenger like no other. Our aviation history and long-standing knowledge of the industry means we’re able to deliver more products, scale customer reach for our partners and improve the travel experience for passengers.

“The new business has been created with a clear mission of unlocking value from the end-to-end passenger journey, increasing non-aeronautical revenue for our clients and partners, and delivering products that improve the travel experience for passengers.”

Along with the new name, the launch of CAVU includes a new logo and website. CAVU’s direct-to-consumer global distribution brands will operate as normal, these include Looking4, ParkSleepFly, AirportParkingReservations and SkyParkSecure.