Hampshire agency acquires Wilmslow’s Souter PR

Hampshire based agency, Jargon PR has acquired the Wilmslow based PR specialists, Souter Public Relations, expanding the agency’s presence in the North West.

Jargon PR will welcome Sue Souter, Founder of Souter PR and the three-person agency team to Jargon PR. Sue is joining Jargon PR as Associate Director and will report to CEO, Simon Corbett.

Jargon PR billed fees of £1.4m in FY:2019-20 and the acquisition of Souter PR will support the agency’s growth trajectory, as it targets annual fee income exceeding £2 million this financial year. 

Jargon PR will welcome Souter PR’s portfolio of clients including Docutech, providers of a secure system for document storage, Kemtile, a leading specifier and installer of hygienic flooring and drainage systems, Leonard Curtis, which provide businesses with strategic advice, Roberts Bakery, UK-based bakery chain and Everyday Loans, a direct loan lender.

Simon Corbett, CEO at Jargon PR said:

“The team at Souter PR brings with them impressive experience and contacts, as well as a client base of exciting and innovative businesses across the technology and business-to-business market.

“Manchester was recently named the fastest-growing tech hub in Europe. Today’s acquisition will place the Jargon PR team at the heart of this incredible community, aligning the agency with the UK Government’s ‘levelling up agenda’ that continues to drive growth, investment and innovation across the region.”

Jargon PR was established by Simon Corbett on 1st October 2009. The acquisition of Souter PR is the second acquisition for Jargon PR in the past nine months, following the acquisition of Welsh agency Vantage PR in November 2020.

Sue Souter added:

After working closely with the Jargon PR team over the last few months, we’re excited to officially merge with the agency.

“Simon and his team strive to create national and international PR campaigns that support businesses in achieving their objectives, and we’re confident they’re the perfect partner for us.”