Cheshire East Council launches video campaign to boost social care recruitment

A short film has been produced by Cheshire East Council to promote career opportunities in adult social care as part of a recruitment drive for the sector.

The video features the benefits of working in the sector, as told by people currently working in adult social care in Cheshire today, and include flexibility, job security and training and career progression opportunities.

Adult social care is a growing sector. In the next ten years, it is predicted that Cheshire East will see significant increases in the number of people aged over 65 and dramatic increases in the number of people aged over 85. The growing and ageing population means more people need health and care support and to meet growing demand, there are live vacancies available across the borough for people of all backgrounds and experience levels.

Cllr Jill Rhodes, chair of the adults and health committee at Cheshire East Council, said:

The last 18 months have really highlighted the incredible contribution that people working in social care make to our communities. They have helped people through Covid, with all the challenges that the pandemic has brought, for both individuals in need and their families.

“Staff who work in adult social care have never been more valued and the council and our partners in care are seeking to recruit more people to the profession. Our residents have told us overwhelmingly that they want help to be healthy and independent in later life. For most people that means being able to stay in their own home.

“Our priority is to ensure that people are supported by a professional and caring workforce and that our most vulnerable people live safely and maintain their independence within their communities.

“There are many benefits to working in the service, including job security, flexibility, training and a structured career pathway. We are looking to recruit staff from all backgrounds, you don’t have to have experience – all we ask is that you have strong values and care about people. Now more than ever, we need kind, compassionate, caring people to come and work in social care.”