Axon, an IT and tech transformation company based in Macclesfield, Cheshire, has refreshed its brand after 20 years in business.
The senior leadership team at Axon decided it was time for a refresh to better represent the company’s vision and core proposition. The refreshed brand and website leads with Axon’s purpose to provide cutting-edge advice and implement ‘Transformational technology – Just the way you need it’.
Axon traditionally had a partnership with clients where they would predominantly contact Axon when they had an IT problem that needed fixing. With technology advancing and Axon’s skillset expanding, today the company focuses on forming strategic technology partnerships with their SMB clients. This includes readily sharing the latest technology updates and understanding and inputting into clients’ technology roadmaps to fulfil their objectives and to help solve business and process challenges.
Axon’s core services today include three different IT support packages alongside solutions driven to boost business efficiencies, team collaboration and ultimately profit. Some of their main solutions offer the latest in cyber security, internet connectivity and a suite of Microsoft applications including Teams, Dynamics, SharePoint and Power BI.
Tim Mears, Managing Director, Axon said
“The technology world evolves so quickly, and we have to be ahead of the consumer curve for our clients. Our knowledge, advice and solutions keep them at the fore of the latest innovations to meet their objectives and the end game – better efficiencies and more profit. The refreshed Axon brand represents the business we are today and our switch from service-led to client-led. It’s also a much better reflection of our team personality and culture.”
The new website and refreshed branding were carried out Embrace Marketing, a brand and marketing agency based in Bollington. Axon IT’s new-look site can be viewed here.