Bollington based agency, Embrace Marketing, has won a competitive pitch and tender process to design and build a new website for Cerebral Palsy Sport.
A national organisation, Cerebral Palsy Sport is celebrating its 20th year of supporting thousands of young people and adults with cerebral palsy through events, training and partnerships.
Due to Covid-19, Cerebral Palsy Sport cancelled its in-person events from March 2020 and since then has taken the opportunity to work on its strategy, including developing a digital marketing plan as a priority. A digital approach aims to keep the community connected even more, enable them to find opportunities to be active at the click of a button and provide a more enhanced online offer for professionals, partners and clubs. A refreshed brand identity and a brief to develop a new website to better connect with all stakeholders is at the core of the charity’s online activities.
Embrace Marketing will kick-off the new website project in April 2021, starting with a brand messaging and UX workshop with the charity. The website is due to go live during the Summer 2021.
Sandy Drummond, Head of Marketing and Communications at Cerebral Palsy Sport (pictured right), said:
It’s a really exciting time for Cerebral Palsy Sport. Following the challenging impact of COVID-19 on sport and our members, we are really looking forward to getting activities up and running again. The move to online events and services were crucial in keeping our members connected and active throughout the pandemic as well as the support from our virtual fundraising activities. We’ve had the opportunity to review our digital offer while developing our new strategy, the heart of which is providing access and opportunity for people with cerebral palsy to be active and have fun.
“We chose graphic designer Amy Goodall at Mad About The Brand to develop our new logo and brand identity for her bold style, creativity and originality and Embrace Marketing as our website development partner based on their design, technical and not-for-profit experience. We knew that we’d collaborate well with them during this important project. We are looking forward to launching our refreshed brand and website this summer which is set to be an exciting time for sport.”
Becky Reardon, Managing Director at Embrace Marketing (pictured left) added:
We are delighted to have been chosen to develop the new Cerebral Palsy Sport website. From our research for the pitch, we gained a real affinity for the fantastic work that the charity does. We were keen to show our enthusiasm during the pitch, sharing different ideas on how we could develop a strong UX for all stakeholders and an impactful website to bring the refreshed brand to life. We’re excited to kick-off the project by running two collaborative workshops on UX and brand messaging.”