Acquisition for Alderley Park training provider

Alderley Park based digital apprenticeships and training provider, Apprentify, has acquired a business in the West Midlands following a £5 million investment from BGF and OakNorth.

Apprentify specialise in digital marketing, social media and technology courses, and have announced their acquisition of Birmingham-based Netcom Training, which focus on digital training for adults looking to reskill. The takeover will enable Apprentify to expand its offering within the apprenticeship and adult education market.

The £5 million investment in the Alderley Park training provider to support the acquisition deal came from capital investor, BGF, alongside debt financing from challenger bank, OakNorth.

Jonathan Fitchew, executive chairman at Apprentify, said:

“For most businesses, grappling with talent issues continues to be their greatest challenge.

“We help to solve this for businesses, developing peoples’ skills to enable them to take on quality roles, while closing the skills gap across sectors.

“In recent years, we’ve built up a strong reputation amongst employers for our value-add approach and active involvement in the development of high-quality candidates, significantly contributing to our high apprentice success rate.”

Paul Drew, Group CEO at Apprentify, added:

“By maintaining that steadfast approach to delivering high quality outcomes, we are keen to expand our presence in digital marketing, social media, tech and other in-demand apprenticeship training spaces, whilst the acquisition of Netcom opens up the AEB market and increases our touch points along the adult learning pathway.”

The deal was led by Pinesh Mehta and Josh Bean, investors in BGF’s Manchester team. Other advisors on the transaction were: Blacklsquare Advisory, Hill Dickinson, Cortus, DSW, TLT and Hurst.